Tech & AI Strategy,
Digital Transformation,
GTM & Growth
Working with ambitious businesses that want to move faster, protect margin, and grow revenue.
I’ve spent more than 20 years building, scaling and transforming digital technology businesses. I began my career in Sales & Business Development at industry-defining pioneers in digital advertising — ValueClick and DoubleClick — where I learned first-hand how technology adopted at scale can disrupt and reshape entire markets.
I took the entrepreneurial leap and founded Vidify in 2009, spending several years across every aspect of building a scaled online video business — from investment and team hiring, to product development, sales, marketing and strategic partnerships. Those lessons shaped the next phase of my career, moving into fractional growth and technology leadership roles across early stage B2B SaaS startups and scaleups.
More recently I’ve operated in the global marketing services sector, where I’ve led digital transformation and technology strategy for global organisations including Tag Worldwide, ADM Indicia and Paragon Global Brands. At Paragon I oversaw a successful multi million pound digital transformation programme, including an ERP migration across 20+ markets, cloud data platform implementation, as well as overhauling the entire productivity tech stack for 400+ employees.
Today, I combine my experience as a founder, operator and digital transformation leader to provide fractional support to Founders and CEO’s looking to accelerate growth, scale effectively and navigate technology change with confidence.
Stanford GSB Exec. Alum — Digital Transformation & AI
Industry experience & expertise
Digital transformation failures tend to reside in flawed operating models and unchanged behaviour, not poor quality technology. The businesses that compound value and drive success are those that fix the tooling stack, modernise where appropriate, and unify their data — then build the commercial and AI capability to accelerate from there. I work across five areas to make that happen:
Tech Strategy & Transformation
AI Strategy & Integration
GTM & Growth
Leadership & Change Management
Entrepreneurship
Built from zero
Many senior digital leaders have managed businesses, very few have built one from scratch. Founding Vidify gave me a hands-on understanding of fast growth commercial, operational and product challenges. That formative experience combined with several years working alongside startup CEOs and Founders, enables me to bring an entrepreneurial mindset to every engagement.
Scaled Global Video Production Service
White-label custom on-site video service for SMEs, partnered with global business directories. Bootstrapped to UK market leadership, managing 50+ remote filmmakers and 250+ productions a month. Full P&L ownership.
Commercialised Open-Source AI SaaS
Hired to commercialise an AI transcription platform. Built sales, marketing and CS teams — 8,000+ customers, £1.5M ARR in 12 months. Led North American expansion strategy. Secured oversubscribed £2.5M Pre-Series A.
Proven Strategic Playbook
Most structural business problems aren’t commercial, they’re informational. Over 20 years of building and transforming businesses — from early-stage startups to global PE-backed organisations — I’ve developed a strategic playbook for driving digital transformation that delivers measurable commercial outcomes, not just technical change.
Digital Literacy & Mindset
Close the gap between digital capability and employee readiness — building confidence, removing friction, and tying adoption to visible outcomes.
Data Architecture & Platform
Define a data blueprint and build a single source of truth with the right access guardrails — operational margin, revenue and cost, client analytics, and compliance data, all in one governed place.
Legacy Modernisation
Integrate legacy ERPs and tools via APIs and automation while preserving workflows. Retire systems where necessary — freeing budget, reducing complexity, and accelerating delivery.
Advanced Analytics & AI
Accelerate productivity with AI-native SaaS across every function, while building ML models against key transactional data to surface margin leakage and client profitability at scale.
Move Upstream
Extend beyond operational efficiency into strategic value creation — building new capabilities, productising expertise, and repositioning the business as a tech led innovation partner.
AI driven productivity
Many companies license AI tools and wonder why nothing changes. The challenge is in redesigning BAU work so that it seamlessly flows across the business. I have personal experience of building using a variety of low code, no code and AI systems as part of a modern automation stack. I can readily work across both strategy and implementation.
AI as a tool
Individual people, individual tasks, one prompt at a time.
The starting point for most businesses — useful, but the gains stay personal and unevenly distributed. Any impact here won’t show up in the P&L.
AI as a teammate
A specialist with a defined role, not a general-purpose Q&A chatbot.
Purpose-built assistants that own a slice of real work — briefed, guided and trusted like a team member. This is where AI starts doing the job rather than helping with it.
AI as a system
Teammates chained together so work runs end-to-end.
Connected AI integrated workflows that move seamlessly from trigger to outcome. This phase changes your operating model — and therefore requires expert guidance.
Let’s work together
The common thread across everything I do is helping businesses use technology and AI to move faster, protect margin, and grow revenue — whether that’s from the boardroom, the build environment, or both. I work with AI-native startups, PE-backed services businesses, and portfolio funds that need a leader who can think strategically and execute hands-on.
AI-native startups / scale-ups
Series A/B. Digital leadership for businesses building with AI or product innovation at the core. Sharpening your GTM, scaling commercial operations, and building the tech infrastructure to grow.
Service business transformation
PE-backed or founder-led services firms rewiring their operating model or value proposition. Not just picking new software — restructuring how your business runs on technology and enhances the client-facing value proposition.
PE / VC portfolio operations
Operating partner for funds that need strategic digital leadership + hands-on builder/operator capability across their portfolio. From tech due diligence and post-deal integration to de-risking digital transformation programmes.